This shampoo is a concentrated, humectant- and emollient-rich formula built to lift stubborn dirt, grease and odor from the coat while conditioning skin and hair. It is designed to dilute at a high ratio, making the one-gallon size an economical option for repeated use in a grooming setting. The proprietary blend of surfactants, proteins, fragrance oils and thickeners cleanses without stripping the coat, leaving hair soft, manageable and shiny. It is intended for use on dogs, cats, and other companion and farm animals, and is formulated to be gentle enough for frequent bathing. To use, the coat is thoroughly wetted with warm water, the diluted shampoo is massaged in from head to tail, then rinsed completely, repeating as needed for heavily soiled coats. Care should be taken to keep the product away from the eyes during application.