This shampoo is formulated to clean, condition, and brighten light-colored coats while also enhancing the richness of colored coats. Aloe, panthenol, and vitamin E are included in the formula to help maintain the natural moisture balance of skin and hair during bathing. The pH-balanced liquid shampoo dilutes at a 15 to 1 ratio, allowing a small amount of product to be mixed with water for a full working solution. It is intended for use on dogs, cats, and other companion and farm animals, and is suited to puppies and kittens as well as adult animals. To use, the coat is wetted thoroughly with warm water, the diluted shampoo is worked in from head to tail, and then rinsed completely. The gallon size is packaged as a concentrate, making it suited to repeated grooming sessions in a shop setting.