This creme rinse conditioner is designed to follow a bath, working into a wet coat to smooth hair and ease out tangles. Colloidal oatmeal, organic aloe vera and organic shea butter are blended in to help re-moisturize skin and leave fur feeling soft with added shine. The formula is soap-free and pH balanced for pets, so it will not strip away topical flea treatments the way some soap-based rinses can. It is made without parabens, sulfates, phthalates or synthetic dyes, and the brand states its products are cruelty free. The conditioner is concentrated and can be diluted with water before use if a lighter application is preferred. It comes in a pourable bottle and is intended for pets over six weeks of age, including dogs, puppies, cats and kittens.