This shampoo is built around colloidal oatmeal and organic aloe vera to help calm dry, itchy, sensitive skin while cleaning the coat. The formula is soap-free and pH-balanced so it rinses clean without stripping natural oils, and it will not wash off topical flea applications already on the coat. Purified water, plant-derived and coconut-based cleansers, and botanical fragrance combine into a concentrated wash that can be diluted with water before use. It is manufactured in the United States and is suitable for dogs and cats over six weeks old. To use, the coat is wetted, lathered thoroughly, left on for roughly ninety seconds to let the oatmeal and aloe work, then rinsed and towel dried. Sizes range from single-bottle retail packs to bulk containers for repeated grooming sessions.