This liquid shampoo is built around a coconut and plant-derived cleanser base blended with aloe vera, vitamins A, B, D and E, panthenol, and rosemary oil for its signature scent. It is formulated without soap, parabens, sulfates, phthalates or synthetic dyes and is produced in the United States from renewable, biodegradable ingredients. The wash is applied to a wet coat, worked into a lather from head to tail while avoiding the eyes, left on for a short period, then rinsed thoroughly. Shampoo can be diluted with water for a more concentrated bathing routine, and any diluted portion should be used within a day of mixing. It is intended solely for cleansing coat and skin and is suited to dogs over six weeks of age. No additional tools or assembly are needed beyond a normal bathing setup.