This shampoo is built around renewable plant-derived and coconut-based cleansers combined with organic aloe vera, vitamins A, B, D and E, and a natural preservative. It is formulated without soap, gluten, DEA, parabens, synthetic dyes, sulfates or phthalates, and the finished liquid is pH-balanced for use on pet skin and coat. It is intended for dogs and cats six weeks of age and older and is designed to clean thoroughly while leaving the coat soft and manageable without stripping natural skin oils. The formula is concentrated, so smaller amounts are worked into a wet coat before rinsing, and larger sizes can be diluted with water before application. It will not remove topical flea treatments already on the coat. The product ships in a resealable bottle or jug depending on size and requires no assembly before use.