Formulated specifically for young puppies, this shampoo blends purified water with renewable plant-derived and coconut-based cleansers, organic aloe vera and vitamins A, B, D and E to cleanse coat and skin. A tearless, pH-balanced formula reduces sting risk during bath time while a built-in conditioner and detangler help ease brushing afterward. A light wild cherry fragrance is added for a fresh scent once the coat dries. The concentrated liquid can be diluted with water before use and is applied directly to a wet coat, worked in, then rinsed clean. It is made without soap, parabens, sulfates, synthetic dyes, gluten, DEA or phthalates. The shampoo comes in a pourable plastic container sized for routine grooming and is intended for dogs six weeks of age and older.