Inception is formulated with animal protein first to serve your canine companions needs. We understand your canine companions are a carnivore first, omnivore second, and thrive with good animal protein in their diet. At Inception Pet Foods we ensure our first two ingredients are animal protein. Inception Pet Food formulas are free of potato, legume, corn, wheat, soy, artificial colors, artificial flavors, and artificial preservatives. We want to give your canine companions everything they need for a long and happy life with you.