This concentrated shampoo is formulated for use on horses, ponies and dogs to deep clean the coat while enhancing its natural color. Optical brighteners in the formula reflect light off the hair, adding radiance to coats, manes and tails of any color. Coconut oil derivatives help moisturize the coat and increase absorption of the brightening agents for a soft, polished finish. The high-sudsing formula is designed to work with hot or cold water and rinses out quickly, making it effective against manure and other ground-in stains. It can be diluted for a full bath or applied undiluted directly onto stubborn spots for targeted spot cleaning. The product is intended for external use only.