We began with the notion that pet parents want the best for their dogs. But pet store aisles made us dizzy with neon colors and squeaks, much of it made overseas. We started fresh, understanding that dogs experience the world uniquely. So we zeroed in on things that dogs dig. Our flagship product came out of a few basics: Dogs love real flavor, push durability to the limit, and don’t have thumbs. So we used real bacon in a quality USA-made durable chew designed for a paw-friendly grip. By focusing on the basics and sweating the details, we knew we were onto something. But what really gets us going is the community around dogs. Dogs bring our guard down — just chat it up with somebody walking a dog and you’ll get the vibe.